I knew my needs and wants
I knew my STP very well
I knew the know-hows, dos and don’ts
But my love failed like hell!
I did the market research
I did the GAP analysis
I did a filtered google search
But my love failed to lure the prices!
I applied 4P’s plus three for service
I applied all the IMC strategies
I applied behavioral science
But my love didn’t fit in any marketing philosophies!
I looked after the brand positioning
I looked after the market value
I looked after the USP modeling
But my love was ONLY FOR YOU!